Design thinking in virtual production
A practitioner's guide to creative problem-solving, collaboration, and iteration: a digital book
ISBN: 978-82-695115-0-5
$29.99
The virtual production design thinking toolkit
A practitioner workbook for better decisions before commitment: a digital workbook
ISBN: 978-82-695115-1-2
$19.99
About The Book & the toolkit
Design Thinking in Virtual Production explores how human-centred problem-solving can help Virtual Production teams navigate creative, technical, workflow, and organisational challenges.
Rather than treating Design Thinking as a generic methodology, this book translates it into a practical approach for Virtual Production, connecting problem framing, collaboration, visual thinking, prototyping, testing and iterative decision-making.
Designed for producers, directors, designers, educators, technologists, creative teams and innovation leaders, the book combines practical frameworks with 12 practitioner tools and canvases that can be applied directly to real projects.
The Design Thinking in Virtual Production Toolkit turns the ideas in the book into practical tools for real-world projects.
It includes 12 practitioner canvases for diagnosing challenges, mapping stakeholders, framing problems, exploring opportunities, designing prototypes, testing assumptions, improving workflows, understanding experiences, and navigating constraints.
Designed to be used independently or alongside the book, the toolkit helps teams move from uncertainty to evidence, and from ideas to informed decisions, without adding unnecessary process.
Use the tools when you need them. Adapt them to your project. Make the thinking visible.
“Design Thinking becomes powerful when it
helps teams make uncertainty visible, test
assumptions, and decide before commitment
becomes expensive.”
What’s inside
Why Design Thinking Belongs in Virtual Production
Diagnosing Problems in Virtual Production
The Design Thinking Process for Virtual Production
Applying Design Thinking Across Virtual Production
Embedding Design Thinking in Virtual Production
Practitioner Toolkit at a Glance
Why Design Thinking Belongs in Virtual Production
Virtual production has changed more than the tools used to create moving images.
It has changed when decisions can be made, who participates in those decisions, what can be explored before physical production begins, and how creative, technical and production teams work together.
A director may explore a virtual environment before arriving on a physical stage. A cinematographer can investigate lenses, framing, lighting and camera movement
within a digital representation of a scene. Artists can develop environments before those environments exist physically. Performers may encounter digital spaces, characters or objects as part of the production process. Technical teams can identify performance limitations before they become costly production problems.
Producers can bring creative, technical and logistical considerations into the same
conversation much earlier than conventional sequential workflows often permit.
These capabilities are powerful, but they also increase the interdependence of creative, technical and production decisions. Virtual production brings together
creative intention, cinematography, visual development, performance, software, hardware, real-time systems, digital content, production planning and human
collaboration. As these elements become more interconnected, it becomes less useful to assume that every problem belongs neatly to a single department.
A problem that appears technical may originate in an unresolved creative decision.
A workflow problem may be caused by an information gap between departments.
A disagreement about creative direction may emerge because different participants
are working from different assumptions about what is technically possible. A
production delay may have its origin much earlier, when a critical decision was postponed rather than resolved.
When creative intentions, human needs, technical constraints and production requirements must be negotiated together, the challenge becomes more than a technical problem. It becomes a design problem.
Chapters
Pages
Better production begins not with having every answer, but with discovering the right question early enough to act on what it teaches us.
The enduring capability is therefore not mastery of a sequence. It is the judgement to know when to pause, what to question, what to make visible, what to test, what
the evidence does and does not establish, and when enough has been learned to decide.
About the author.
Brigita Sehgal is the founder of EduThinkering and Academic Director of Virtual Production Dojo, working across Design Thinking, Virtual Production, education and emerging technology.
She developed the Design Thinking in Virtual Production approach presented in this book, combining human-centred problem framing, collaboration, visual thinking, prototyping and iterative decision-making with the practical realities of Virtual Production.
Through EduThinkering, Brigita leads executive education, strategic programme design and consulting in emerging technology, immersive media, real-time learning and curriculum innovation.
Founder, EduThinkering
Academic Director, Virtual Production Dojo
Brigita Sehgal